Strategy
AI for e-commerce businesses: where to start
Before buying another tool, pick a process. Three questions to decide where your online store starts with AI, and what to prepare before the first call.
7 min read
Blog
What we've learned looking after stores.
Customer service, catalogue and the day-to-day of an online store, told by the people who set up and follow the agent every day. No promises, just examples.
- Customer service
Abandoned cart: the questions left unanswered before buying
Many carts are left behind because of a question: how much is shipping, when will it arrive, will it fit, can I return it. How to answer before the customer leaves, and what a recovery email can't fix.
6 min read
- Operations
AI product images: what can change and who approves
Generative AI can change the background, the light and the setting of a product photo. The product has to stay the same as what the customer receives, and that's where your team approves.
6 min read
- Operations
Competitor price analysis for an online store
Comparing prices by hand takes whole mornings and often ends in a price cut the store didn't need. What to compare, which rules to write down first and where the law limits dynamic pricing.
7 min read
- Strategy
AI Act and GDPR: what the law asks of a store's AI agent
Since 2 August 2026, customers have to know when they are talking to an AI. What the AI Act and the GDPR ask of your store, what the Omnibus postponed and what to ask your provider.
7 min read
- Customer service
"Where is my order?": how to cut down this question
The tracking link answers part of the question. The rest sits with the store: the order that hasn't left yet, the status nobody understands, the delay only the store knows about.
6 min read
- Customer service
Returns and exchanges in your online store: who decides what
"I want to return this" can mean a change of mind, a defect or a size that doesn't fit, and each has different deadlines and costs. What goes ahead on its own and what needs your team's decision.
7 min read
- Strategy
Chatbot or AI agent: what changes for an online store
A chatbot follows the script someone wrote. An AI agent answers with the store's knowledge, checks its systems and asks for approval when it steps outside the rules. Three questions to find out which one your store needs.
6 min read
- Customer service
WhatsApp Business for online stores: outgrowing the app
The WhatsApp Business app serves many stores well for years. The signs it no longer does, what changes with the API, and why the store's rules come before automation.
7 min read
- Strategy
AI for online stores: is your platform's AI enough, or do you need a custom agent?
Platform AI helps your team do the work. A custom agent does part of the work, talks to your customers and connects to everything else. Five differences to help you decide.
6 min read
- Catalogue
How to write product pages that answer your customers
The best clues for a product page are the questions customers ask and the page doesn't answer. How the ShopGuru agent uses them to propose product pages your team approves.
6 min read
- Customer service
After-hours customer service for your online store, without overpromising
Customer questions arrive at 11pm, your team only gets in at 9am. How to answer straight away what the store's rules already settle, and keep for your team what is theirs to decide.
6 min read